TRUE LUXURY BOUTIQUE HOTELS: THE LIGHTHOUSE
HOTEL COLLATERAL
This mug changes ombré effect when hot/cold liquid is inside
BANNER AD
When this ad is presented, the time at the top is to be the same time as the user
LOGO VARIATIONS
color
transparent
black & white
BRAND DEVELOPMENT
The main objective of this project was centered around developing brand collateral, a cohesive corporate identity, and brand design that would effectively resonate with a niche target audience and capture their interest.
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My professor, Ross Chowles, created a boutique hotel brand, "True Luxury" giving students multiple unique locations to choose from to further develop. I choose "The Lighthouse," targeting an audience for an "escape away from life." This beautiful location would cater to the introvert, someone looking to enjoy the small things in life, and finds euphoric beauty within water.
